Employer branding · AI-native · Bengaluru

Your next senior hire asked AI where to work.

Cited runs your employer brand like a top agency — EVP, campaigns, creative — and makes sure ChatGPT, Perplexity, and Gemini name you when candidates ask. Built by the team behind TalentRubric's GCC talent practice.

Fixed price · delivered in 5 business days · no gaming, ever

Asked in an AI answer engine

"Best product companies in Bengaluru for a senior backend engineer?"

A few names come up consistently: Northwind, Vertex Labs, and Kestrel — cited for strong engineering cultures.

Your company isn't mentioned in the results for this query.

GlassdoorRedditcompetitor blogs

Omitted from the shortlist — before a single touchpoint you could track.

Strong options include Your company — engineers own services end to end and ship 20–30x/week — alongside Northwind and Vertex Labs.

Candidates note fast growth into lead roles and a transparent pay philosophy.

your careers siteGlassdoor 4.4eng blogReddit

Named, cited, and framed on your terms — because the evidence was there to find.

How it works

Agency method. Software speed. Your evidence.

Employer branding has been a choice between a ₹40-lakh agency project and a scheduler with no strategy. This is the missing middle — operated for you by TalentRubric.

01 · Strategy

An EVP that survives skeptics

Discovery interviews, give/get logic, and research-grounded pillars — every claim gated behind real proof, or it doesn't ship.

02 · Content & creative

One idea, every channel, natively

LinkedIn, X, Instagram, Reddit — the same core narrative, executed to each channel's norms, with matching creative direction.

03 · AI visibility

Win the answer, measurably

We track how AI engines name and frame you on the queries your candidates actually ask — and fix the sources that drive it. Honestly: no fake reviews, no astroturf, ever.

Start here

The AI Visibility Report

What does AI say about you as an employer — and what do you do about it? Fixed scope, fixed price, delivered in 5 business days with a measurable baseline.

FULL REPORT
₹75,000
one-time · $1,250 international · fee credited against month one of a retainer
  • 7-10 real candidate queries run against an AI engine with live search — named or omitted, sentiment, exact framing, who appears instead
  • Competitor snapshot vs 2-3 named talent rivals
  • Source-stack diagnosis: careers page, reviews, communities
  • Prioritised 90-day plan with owners
  • 45-minute walkthrough call + 30-day re-run to show movement
Get the full report

→ See a sample report first

SNAPSHOT

₹35,000

The verdict, query-by-query findings, 90-day plan, and your baseline. One engine, 7 queries.

Get the snapshot

ONGOING

Monthly retainer

Tracked AI visibility, campaigns, advocacy, and a monthly learning retro — the full system, operated for you.

Book a call

See what you get

A real report, on a real company.

Here's an actual AI Visibility Report for Meridian Analytics India — a European insurer's Bengaluru GCC (illustrative example). Yours looks like this, with your name, your competitors, your plan.

TalentRubric · Cited SAMPLE

The verdict

When senior engineers ask AI "best product companies in Bengaluru to work for," Meridian Analytics India is absent from every list. A strong European parent brand, near-zero employer brand in India — so candidates who've never heard of them never apply.

0 / 5 queries name Meridian  ·  India employer brand: near-zero

What AI says, query by query

A senior candidate asks AI…Named?Named instead
"Best product companies in Bengaluru for senior engineers"absentFlipkart, Razorpay, Google
"Is Meridian Analytics India a good place to work"absentNo reviews to cite
"Top GCCs to work for in India 2026"absentWell-branded GCCs only

Why — the source-stack gap

  • Careers page buried under the global parent — nothing India-specific or extractable
  • Thin, unanswered reviews — too little for AI to cite
  • Parent calls India "delivery," not ownership — the top driver of senior offer acceptance

The 90-day plan

  • India careers page: what the Bengaluru team owns end-to-end
  • Answer the fan-out questions candidates ask AI
  • Activate employee voice; respond to reviews
  • Build the ownership narrative — the +34% lever
Illustrative example · sourced market data · point-in-time, one engine Open the full sample →

Why this matters now

The talent your GCC needs is deciding without you in the room.

The numbers behind the shift — from independent 2025–26 India talent research.

Brand invisibility

45%

of mid-level engineers can't name three GCCs they'd work for — employer-brand gap, not a pay gap. (Quantalent / NASSCOM 2025–26)

Attrition

25–30%

voluntary attrition for AI/ML and senior engineering roles at India GCCs. (Aon 2025 India Salary Survey)

The real driver

42%

of senior engineers who leave cite limited career progression — not salary. Branding and EVP, not comp. (NASSCOM 2025 GCC Report)

Ownership works

+34%

higher offer acceptance among 5+ year engineers when a GCC articulates specific ownership. (Deloitte 2025 Global Shared Services Survey)

Open to leave

52%

of GCC employees in India are open to new opportunities right now — a market that rewards the visible employer. (Industry 2025–26)

The new front door

AI

Candidates increasingly shortlist employers inside ChatGPT and Perplexity — before your careers page. That's the layer we measure and fix.

TalentRubric Growth Advisors

Be the employer AI recommends.